10th Anniversary of Jinsha
Release Time:2017-04-10


In 2001, Jinsha Site was discovered; in 2007, Jinsha Site Museum was built in situ and opened to the public; in 2010, it was identified as the first batch of National Archaeological Site Park. In those years, Chengdu has not only found the source of its history but also, thanks to its foresighted planning, forged a cultural space for its citizens to trace the origin of the city, a public area to benefit the community and an exchange platform to dialogue with the world.

The Chronicle of 10-year Jinsha Site Museum


As the door of Jinsha Site Museum opened, Chengdu finally had a place to search for its root. Precious treasures including Sun and Immortal Bird Gold Ornament showed up in China Top 10 Exhibitions Approaching Jinsha for the first time, amazing the world.


Chengdu citizens in panic after the big earthquake took shelter in Jinsha, the auspicious place for ancient Shu ancestors to hold sacrifice and pray for blessing. In that year, the national 4A scenic spot was opened for free to all the people who helped Chengdu so as to express its gratitude to them.


In order to bring the city brightness and hope, the 1st Sun Festival of Jinsha was grandly held. After that, during each Spring Festival, the locals see exhibitions, appreciate lanterns, watch performances, visit flower markets, taste food, play games, celebrating Chinese New Year with the most cultural charm.


Jinsha Memory (2001-2011)—Photo Exhibition of the 10th Anniversary of Jinsha Site Discovery was successfully held. The first sign language interpreter in the museum introduced how 10-year changes of Jinsha has promoted the city’s development and brought happy memories of people’s lives to the hearing impaired.


The first special exhibition of Jinsha Site Museum Yin Ruins’ Treasures opened the encounter and dialogue between ancient Shu civilization and other ancient civilizations at home and abroad. From then on, Jinsha has been elevated from “National First-class Museum” and “National Archeological Site Park” to a window for people to see the world.


Jinsha participated in the Google Art Project, so that the Sun and Immortal Bird Gold Ornament which is well protected in China can fly to every corner of the world.

In the museum, the first deer cub was born in the Jinsha Deer Garden. The lovely and fresh life is a blooming flower of harmony between humankind and the nature.


Selected by global visitors, Jinsha Site Museum became China Top 10 Popular Museums. Hereafter, it successively won prizes including Best Site Museum of “Elites Award”, the Oscar in global tourism circle, “Chengdu Top 10 City New Cards”, Ctrip Reputation Prize. The first batch of 21 volunteers shared the happiness and honors with us. They become Top 10 Stars of China Museum Volunteer later.

Smart Museum Project

In the same year, Jinsha was listed in the first batch of pilot units of Smart Museum as a pioneer in digital exhibition, digital guiding and other aspects.


Teenager Education Experience Area was officially opened and became the most unforgettable childhood memory in that summer vacation with colorful activities of social education. The Ancient Shu Civilization Exhibition had left such an indelible mark on its long tour to United States, Seoul, Korea and Linz, Austria, becoming a successful model of cultural diplomacy.


The image “Golden Monkey Hugging the Sun and Immortal Bird” appeared on Times Square in New York, USA, sending an invitation for cerebrating Chinese New Year in museum to the world.

On the Sichuan global promotion meeting held by the Press Conference Hall of Ministry of Foreign Affairs, Jinsha once again introduced the world a “Great Sichuan”.


10-year-old Jinsha Site Museum will continue to comprehensively research for knowledge and always remember our original aspiration. We are expecting for your accompany in the next 10 years.

What is the mission of a museum besides protection and display of cultural relics? Jinsha Site Museum has spent 10 years on answering the question and its efforts on searching will continue.From the discovery of the Jinsha Site to the tenth anniversary of the opening of the Jinsha Site Museum, the “Sun and Immortal Bird”, as the embodiment of Chengdu, has been soaring to great height with the dream of today’s people and the faith passed down from the ancient Shu ancestors. What will happen to the Archeological Site Park and people in Chengdu? What can we expect for the development of both the Jinsha Site Museum and the Chengdu City in the future? Undoubtedly, the answer would be surprising and positive.