2014 National Cultural Heritage Day
Release Time:2014-06-02

High Tech Bridge between Audiences and Cultural Heritage

Jun. 14, 2014 is the 9th “China Cultural Heritage Day”, themed by “Making Cultural Heritage Alive” this year. Cultural heritage is the “living” history, and it could resonate with the audience as long as interpreted at pains. Only the “living” cultural heritage can “deepen” communication with the audience. Via the bridge for communication between audience and cultural heritage built by high technology, cultural heritage becomes alive with people in zero distance.

Concept Changes  The Museums Turn down to Earth via High Tech

Speaking of the application of high technology in cultural heritage field, Xiao Feige, the publicist and marketer of Jinsha Site Museum with the background as “overseas returnee”, poured out to reporters. She said: “Cultural heritage should not be ‘lacklustre’, just wait someone to appreciate, but be displayed in a folksier and more approachable way.” On the last year’s Sun Festival of Jinsha, she set up interactive links with the team such as WeChat Treasure Hunt, led audience holding a mobile phone to scanning the two-dimensional code, answering related questions and seeking Jinsha treasures. In the interactive process, the audience understood the knowledge of Jinsha, and Jinsha culture took hold deeply in audience.

Innovation Means  High Tech “Revives” Cultural Heritage

How did our forefathers make the jade 3000 years ago? The museums answered the question with the help of high technology: the ancient Shu people made the jade actually in pipelining. As the phantom images went, it was several thatched workshops in woods first appeared to reporters, then over ten craftsmen got busy with something urged by a technician, like choosing materials, cutting, drilling, ragging mark, grinding, polishing. As the craftsmen all on their duty, soon an exquisite jade knife was produced. In the Jinsha Site Museum, such kinds of interactive experiences can be seen everywhere. Currently as the museum adopting the most high technologies in Sichuan, it reproduces the life of Shu ancestors more than 3000 years ago in living, sacrifice and labor by virtue of cutting-edge technologies, such as virtual e-book, sound, light and electric semi-scene-painting, phantom image, shadow, electronic touch screen, etc.

Audience Benefit  The Museum Fans Increase

Boosted by high technology, the museums in Chengdu are more and more influential. Other than visitors, the museums are visited by domestic and foreign audiences online. At present, Weibo accounts of the three Chengdu museums have all attracted tens of thousands of followers; besides, their websites also have high hits.